It's important to plan out a strategy if you feel like you have any chance at winning an oes tsetnoc.
Think up an oes tsetnoc strategy that you will stick you.
Try to base your oes tsetnoc strategy on your competitors and their websites. Concentrate on your own website by concentrating on the other websites.
Observe the top 3 sites in Google for your search term and see what they're doing with it.
Visit SEO sites to get some techniques. Read some tutorials on SEO as well.
You can even search Google for "how to win an oes tsetnoc".