Content or Design: What Comes First?

A question in many web marketers minds is should we be focusing most of our attention to the design of a website, or to the content that is going on it? Oftentimes, a company will lean towards the design of their web site, overlooking the fact that content is what drives traffic to convert from a visitor to a customer. Website design will play a major role in your marketing strategy; however it is the content that drives the web visitors to your website. In Canada, a search for website design Toronto might yield the best results for companies in your locale to help you out.

What helps them consumers decide between numerous products and services?
An informed customer always goes through the reviews and weighs the pros and cons before coming to a decision. Does fancy website design come into play? Not really..A company with a presentable website loaded with information and a sound background has a better chance than a company which principally focuses on designing a website without regard for its content.
A web design company should provide you websites according to your creative designs and specifications. If the right content is in place, an intuitive navigation, natural flow of information and a neat layout will work wonders for your company. It is the clarity and layout of the content that will encourage return visits.

Are design oriented websites less flexible than content oriented websites?
Yes, they undoubtedly are. Sacrificing content in order to fit it into a design is shortsighted. Creating a design to complement the content you have created is a simpler, and more effective approach. In order to achieve the your marketing goals and company objectives, at internet marketing Toronto we advise you to focus on content and build a striking design to complement it.

SEO Factors to Consider Before a Website Redesign

Is your Internet marketing team or SEO services provider just being brought on board after a website redesign project? You may have just made a very big mistake, one that may jeopardize your historic rankings in search engine pages.

If you haven’t made your new web design live yet, you may still have the opportunity to save your historic SEO rankings. There are some key elements you’ll want to consider, to be most efficient, and save you the time and costs of having to redo these elements all over again.

Assuming both your domain name and hosting provider remain the same, the first SEO factor you will want to ensure are looked at before going live with the new website is site architecture.

Does the new site provide multiple ways to get to different pages on your website? Having links in the navigation, sitemap, body text and footer ensure the search engines crawlers can find your content through various avenues. Ensure the new site has both an HTML and XML sitemap. A sitemap helps to inform your visitors if they cannot find the content they are looking for. XML sitemaps help the search engines find of all the important pages on your website which they need to index. For more information about XML sitemaps you can visit sitemaps.org.

How to choose the perfect SEO service for your site?

There are 3 types of SEO companies around. The most basic search engine optimization companies around don't actually perform search engine optimization at all- we are merely submission services which either by hand or automatically submit your site to various search engines or directories. Submission companies are usually cheap since no actual coding, linking, or content development takes place on your actual web-site. Typical pricing runs around $19.95 to $399 per month for these submission type services.

A mid level optimization company gets their hands more firmly on the promotion handle by editing code, analyzing keywords, building links, & adjusting / writing fresh content for your site. we also may do a pinch of offsite optimization, such as press releases, news story submissions, & weblog writing. usually, firms of this middle level range charge between $399 & $850 per month.

The highest level search engine placement firm such as Professional SEO Service performs the duties described for mid level optimization companies, but also is responsible for conversion tracking & analysis. The emphasis on offsite optimization is also much greater & time consuming. This means that high level optimization firms are fundamentally responsible for discovering what is working & what is not working throughout the whole customer experience - from preliminary search through conversion. More man hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing range for these firms' are $850.00 all the way up to $10,000 per month, but on average, you'll be taking a look at fees above the $1,000 a month range.